We Agree with Tim Armstrong
Posted by Ken Lauher on Fri, May 22, 2009 @ 11:21 AM
New AOL boss and former Google sales head Tim Armstrong spoke about the importance on insights and what else AOL should be doing for its customers during an on-stage interview with Ad Age’s Jonah Bloom at the recent 4As Leadership Conference.
“Publishers don’t give ad agencies enough insights,” said Armstrong. He speculated that AOL should perhaps have a “Chief Insights Officer”.
At ContextWeb, the Agency Trading Desk (ATD) is our “chief insight officer” – providing our agency partners with actionable insights – buy and sell signals – across their entire media schedules.
If you want to hear Armstrong’s comments yourself, forward to the 2:45 minute mark in this
Ad Age video from the 4As.