What type of trading decisions and insight can ATD support?
Posted by Ken Lauher on Tue, May 19, 2009 @ 03:40 PM
Answer: ATD enables you to identify top and bottom performing categories of content in your current campaign cycle—you can view this data for a single media vendor, across a campaign—as an additional attribute to any tag (example: if you have a RON re-targeting tag, you can now breakdown performance by page level context.
Here are some of the ways clients use ATD—if you have another example, let us know!
In the current campaign cycle:
- Gain transparency into the types of page content where ads appear
- Use real-time, in-depth performance data delivered by ATD to optimize an existing media plan
In the planning cycle:
- Apply learning of top performing content categories for future media selection
- For creative testing
- Associate creative performance with page level content
- To decide when to purchase media from ContextWeb
- Purchasing performing content via our ADSDAQ Exchange
ATD is a process to discover and enable these actionable insights.
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